Road to California Quilter’s Conference and Showcase is one of the largest and well established retail quilt shows. Where else would you rather be than in warm sunny Southern California? Um, perhaps the Beach Boys, could offer you some suggestions in their song, Kokomo, “Aruba, Jamaica ooh I wanna take you, Bermuda, Bahama come on pretty mama, Key Largo, Montego baby why don’t we go…” But if you’re staying stateside, you’re in for a real treat.

Four years ago, Elena and I started photographing their marketing/publicity images for their print and Web marketing materials. Every year they have new and fun things to show all attendees. We have been very impressed with how well run the show is. Several of our photography clients tell us they love being a vendor at “Road.” We can see why!

Each year we spend several days walking around the classrooms, vendor booths, outside the convention center and lunch areas, taking shots of teachers, vendors, and participants. We have photographed winning booths, new vendors, numerous buses, groups of attendees and staff. We even photographed their special Mommy and Me Quilting Class, where grandmothers and mothers bring their young protégés and introduce them to the wonderful world of quilting.

Road to CA has been so kind to often list my photo credit on their marketing materials. (“Photo Credit” section)

Recently, I spoke with Matt Reese (Show Manager) who said that the marketing images we’ve shot were being used in a new and exciting way. The wonderful video that they created is at the top of this page. David Reese photographed the show quilts. Congratulations to Matt, Carolyn, and the staff at Road to CA for this new promotional video!

We feel privileged to not only photograph the show and see the behind-the-scenes, but I also get to teach my Digital Photography Quilt Photography Class. And I am happy to say it has been sold out again for the third straight year. The first year the class sold out in 2 days!

It’s great to be with the teaching faculty at Road to CA and I look forward again in 2012 to teaching creative quilt and textile artists how to better photograph their own artwork.

Oh, and the middle shot that starts the video, that’s one of my quilting clients, Sheri Bignell, Freckleberry Farms. And here is one of her latest quilt designs, “Mama’s Background.”

So till then, referring once again to those Southern California Beach Boys, in the song, California Saga, I’m “on my way to sunny California, on my way to spend another sunny day.”